” What is a meatball sundae? It’s something messy, disgusting and ineffective, the result of combining two perfectly good things that don’t go together”
From Seth Godin’s book: “meatballs are the basic, the stuff that used to be marketed quite well with TV and other mass market techniques.
The topping is new marketing: My Space, websites, You Tube, and all of the magic that CEOs wish would shine on their companies.
Ok, let’s talk about the shaker :)
It is essential for companies to embrace a fundamental shift taking place in the business and marketing world, to keep your company goals aligned.
<< How can you alter your business to become an organization that thrives on new marketing ? >>
With a variety of tools available within the company, considering the different ingredients what can be mixed and what is better to keep in separate servings.
I like to think that SOA is not the answer, I like to think that webanalytics are part of the solution, I like to think that people really are the key differentiator in companies, I like to think that a good way to find an answer is asking…firstly to yourself…
How can I alter my business to become an organization that thrives on a changed business and marketing models ?
